On January 8, 2020, the first Habanos Specialist store in Hanoi was officially opened. Ms. Lianys Torres Rivera – Cuban Ambassador in Vietnam, Do Thang Hai – Deputy Minister of Commerce and Industry, Mr. Dag Holmboe – The Pacific Cigar Company SEO, executives of Vietnamese companies in the sector. National media and many other important guests attended the opening event.

This is the first Habanos Specialist store in Hanoi, and the second store in Vietnam introduced by exclusive distributor in Golden Phoenix Vietnam Co.Ltd. Earlier, in the heart of District 1, Ho Chi Minh City, Habanos SA Co-President Sr. Inocente Nuñez Blanco; Commercial Vice President Sr. Leopoldo Cintra Gonzalez, a large number of celebrities and businessmen also participated in the first launching of Habanos Specialist in Vietnam.

At the event, in a luxurious space with latin music, more than 100 special customers of the brand had the opportunity to experience the art of pairing the premium whisky and the top quality Habanos products.

After more than seventy years of companionship and development, Cuban culture has also become a very familiar image for Vietnamese people: rows of green coconut trees, antique cars sparkling in the sun, and off course dance, music and hospitality … The appearance of the Habanos Specialist store at 02 Co Tan street, Hoan Kiem, Hanoi is a gift to cigars aficionados in Hanoi. introducing Cuban culture to the people through images or music, when coming to Habanos Specialist, consumers have the opportunity to experience access to a wide Habanos selection, included some limited editions, preserved with ideal temperature and humidity control 24/7 walk-in humidor, to experience the best of world’s leading cigars brands. Along with that Habanos Specialist has a list of high-class and rare whisky portfolio exclusively selected and provided by Diageo – the world’s famous spirits supplier.

Talking about the decision to open a showroom to display and sell specialties associated with Cuban culture, Mr. Dag Holmboe (CEO of Pacific Company) said: “We think this is the right time to bring more unique products, representing Culture of Cuba. Vietnam – Cuba not only has a lasting friendship and beautiful memories passing through the years. Now, we also want Vietnamese consumers to experience and receive the prestige of Cuban brands and product: the best tobacco in the world.”

Ms. Lianys Torres Rivera – Cuban Ambassador to Vietnam also attended the opening ceremony. She expressed hope that the trade relationship between the two countries will be further strengthened by the opening of this first store in Hanoi, Vietnam Capital.

Speaking of Cuba is also about cigars. The most premium cigars in the world are hand-wrapped on this largest island in the Caribbean. The tobacco plants here are imbued with the unique flavor of this unique climate and soil in the whole world.

Habanos S.A. is the owner of all brands of Cuban cigars, controls the promotion, distribution and export of Cuban cigars and other tobacco products worldwide. Currently 27 brands are protected by the Habanos protected Origin Act (D.O.P.). All of these brands are created to meet the needs of different styles and are appreciated by cigar enthusiasts around the world.

Diageo is a leading global brand in the alcoholic beverage industry with iconic brands of Scotch Whisky. The remarkable growth of DIAGEO’s Reserve portfolio, has been awarded the best-selling collection by ‘World’s Best Bars’. For the third consecutive year, Diageo’s Reserve portfolio has been named the best-selling collection in the International Alcohol Brand Report. • An excellent range of Single Malt including Lagavulin, Talisker, Mortlach, Oban, Cragganmore and many others with a limited edition distribution opportunity.

The first Habanos Specialist store in Hanoi is operated by Avanti-Group Company Limited, in order to develop and spread the ideas and spirit of Habanos SA through the construction of the Habanos Point, Habanos Lounge and La Casa del Habano offers Vietnamese consumers’ limited and premium releases of whisky, along with premium Cuban cigars from Habanos.

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